About our community

Changing the world through travel: that’s been our goal since 1990. Sure, call us dreamers (wouldn’t be the first time), but that idea has been at the heart of everything we’ve ever done and has helped us grow into one of the biggest adventure travel companies on the planet. *woot woot*

But, to us, being big is meaningless if it comes at the expense of making someone else feel small. You know what… let’s drop the metaphors and get straight to the point: G Adventures is a social enterprise as much as we are a small group travel company. We’ve been pioneers of community tourism since the day we first headed out into the world 30 years ago. What does that mean? That our tours, created by building meaningful relationships with local communities, directly benefit the people and places we visit.

We’ve always believed travel can help local communities, Indigenous peoples, women, youth — anyone who has traditionally been marginalized or undervalued. Because there's incredible power in being part of something bigger than yourself. Today, our definition of community tourism means that the communities we impact ripples far beyond our destinations. To us, it includes our employees, supplier and agent partners, small business owners, customers, social followers, and travellers just like you.

Because when we all come together, we have the power to realize the full potential of our global community.

When you travel with us, you aren’t traveller #251,468. We think of you as our friend, a part of and contributor to our community, enjoying enriching experiences that give back and help make the world better. After all, you’re not only helping communities abroad, the renewed perspective you bring home can help change your own community as well. So the question is: do you want to change people’s lives through travel, while having the time of your life? If the answer is yes, well...

Our world deserves more you.

About Bruce Poon Tip

How did it all start? With a very inspired and driven young man named Bruce Poon Tip. (He didn’t tell us to write that, we swear.) Back in 1990, there were only two ways to see the world: on a big tour or with a single backpack. As a traveller himself, Bruce realized there had to be a better way. So with nothing more than two maxed out credit cards and a burning desire to create an authentic and sustainable travel experience, he founded G Adventures. What started out as one man’s vision has grown into a social enterprise with more than 2,200 employees in 28 offices worldwide, all working to continue growing the benefits of community tourism.

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G for Good

We have always believed travel can be a force for good. G for Good represents our company-wide commitment to that belief all over the world. When you travel with us, you see this commitment is more than just words on our website — it’s in everything we do. This includes projects developed by our non-profit partner the Planeterra Foundation, industry firsts like our Ripple Score and welfare guidelines, the initiation of our Plastics Partnership Project, and so much more. G for Good is our effort to preserve and conserve our world as the beautiful, lively, strange, and surprising place we all want to see.

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Why Choose G Adventures?

Our founder Bruce Poon Tip emptied his bank account to start our company. So we never take your choice to spend your hard-earned money with us for granted. Our award-winning trips embrace our broader definition of community tourism to put travellers like you on a first-name basis with the planet’s people, cultures, landscapes and wildlife. Here are just a few of the things we offer:

  • 100% Guaranteed Departures
  • Our CEOs (Chief Experience Officers)
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Our core values

Core values? Yup, we’ve got ‘em. And we live by them every single day. If you’ve ever interacted with someone who works at G Adventures, you’ve met with someone who strives to embody our values and welcome you into our community.

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Our diversity & inclusion commitments

Racism and discrimination have no place in our global community. We are committed to improving diversity within all of our operations.

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